Case Study 2023

The Ark Escape: Animated Figures

The Ark Escape from Extinction is a wild 3D collectible series and AR-focused marketing campaign featuring a diverse cast of adorable animals from land, sea, and air. Designed in a minimal, cute style with quirky animations, the experience invited users to collect and protect each creature before the flood arrived. Adding a narrative twist, players embarked on an interactive chase to find tools and build their own Ark, blending storytelling and gameplay. Optimized for AR and mobile, the project combined real-time 3D, multi-animation, and immersive design to create a playful and engaging digital world.