Case Study 2024

NUFC: Pack Opening UX

This pack opening experience for Newcastle United F.C. was designed with a web-first approach, delivering a scalable, customizable, and modern interaction that captured the energy and excitement of football fandom. Built with Three.js, the experience featured a mix of real-time 3D and pre-rendered visual flourishes, along with dynamic sound design to enhance card reveals and emphasize rarity tiers. Every element, from animated transitions to explosive effects, was crafted to showcase the variety of available packs while maintaining a high-energy, premium feel.